There’s an unavoidable buzz about Hyundai Motor India in the busy streets of New Delhi. The company is causing a tsunami in the Indian automobile market this year instead of just making waves. Hyundai is on track to surpass an amazing milestone in 2023—more than 6 lakh domestic sales—for the first time since it first set foot in India. It’s more than simply a figure; it’s a narrative of tenacity, creativity, and comprehension of the pulse of Indian clients.
A Car for Every Dream: Hyundai’s Diverse Portfolio
Consider a car lineup that appears to have been customised specifically for each and every Indian buyer. Hyundai offers a vehicle for every driveway and every dream, including the svelte Grand i10 NIOS, the sturdy Aura, the sporty i20, the sophisticated Verna, the adaptable Venue, the daring Exter, and the futuristic IONIQ 5. Not to be forgotten are the limited editions, which have their own distinct personalities: the Adventure editions in Alcazar & Creta as well as the Knight edition in Venue.
However, Hyundai’s story in India goes beyond automobile sales. It is about making a name for yourself among Indian customers. It may surprise you to learn that India currently accounts for an astounding 18.6% of Hyundai’s worldwide sales. That represents an increase from 15.6% in 2019. India and Hyundai appear to be dancing at a rapid pace, perfectly timed.
Consider the Exter as an illustration. With almost one lakh reservations, it’s more than just an SUV. What about the Creta? With over 9.5 lakh satisfied customers, it’s more than just a car—it’s a statement, leading its category for 8 years. Not far behind, having sold close to a thousand units since launch is the Ioniq 5.
Hyundai has strengthened its manufacturing capabilities as well. The plant in Chennai has the capacity to produce 820,000 units, an increase of 50,000 units. Hyundai is also aiming for the one million production milestone after acquiring the Talegaon plant of General Motors. It’s exponential growth, not just growth.
Driving the Future: Hyundai’s Commitment to India and Ev Innovation
But Hyundai’s dedication to India is what really makes it stand out. Hyundai is not just manufacturing cars in Chennai with a 20,000 crore INR investment; it is also making a promise to India. This includes locating the production of its 1.5-litre turbo engine locally and building a plant to assemble batteries. Hyundai seems to be saying, “India, we’re in it for the long run.”
Hyundai’s Manufacturing and Safety Milestone
Hyundai is also creating new regulations in the area of safety. The EXTER is changing the definition of safety in the entry-level SUV market with its standard six airbags on all trim levels. With a 5-star safety rating, the VERNA is more than just a vehicle; it’s a mobile fortress.
Hyundai is not just a player in the electric vehicle (EV) market; it is at the forefront. Hyundai is leading the way in India’s EV revolution with plans to build 100 EV charging stations in Tamil Nadu along with rapid public chargers in strategic locations.
There’s also the brand connection. Hyundai is a skilled heart-winner. Hyundai is doing more than just selling automobiles; it’s assimilating into Indian popular culture, whether it’s through bringing on Hardik Pandya for the EXTER or collaborating with industry titans like Smriti Mandhana and Aditi Ashok.
Hyundai Motor India is evidently doing more than just selling automobiles—one vehicle at a time—as the company gets ready to celebrate this amazing milestone. Hyundai is more than just a brand—it’s a travel companion with its forward-thinking attitude, dedication to excellence, and thorough knowledge of the Indian market.
